This is called the Pokemon Card Game Rubber Playmat Set Gloria & Victor. It includes a box with 2 sets of Deck Sleeves (64), a Deck Box, a Playmat and the box itself is a Card Storage Box. It wil be sold at Pokémon Center stores and Pokémon Card Gym Stores.
This is a product recommended for new players, since it has everything you need to play, protect and store your cards with.